• Build it and they will come?

    If you're talking about a website, it's not likely! Build it, keep it fresh, and tell the world.  That's the way you get traffic to your website.  And you can do it in as little as 15 minutes a week.

Tag Archives: Marketing

Photos Help Email Campaigns Convert

Oh sure, I’m always talking about making sure you use good photos on your blog posts and web pages. And that’s great advice (if I do say so myself.) So now here’s some more great advice (I’m being so humble today.) Use great photos in… Continue reading

Testimonials Supercharge Your Marketing


Testimonials add power to website and shift your marketing efforts into overdrive. Just as downshifting a hot rod and punching the gas boosts the speed of the car, testimonials boost the rest of your marketing efforts by leveraging social proof. It’s human nature to follow… Continue reading

Hashtags – Join or Start a Conversation


Hashtags actually are good for something besides the hilariousness of the Jimmy Fallon & Justin Timberlake video “#Hashtag” (inline below, but watch out for some bleeped rough language.) The hashtag itself is simply the number sign (or pound or hash, depending on your naming preference)… Continue reading

Authors – Planning Your Website

A couple of months ago I wrote an article covering the first five pages that every small business website needs. Today we’ll dive into a specific industry and cover the first few pages that every author needs. Two weeks ago I spoke to a group… Continue reading

5 Benefits of a Personalized Business Email Address

Personalized Email Address

If you’re using a free email account (@yahoo.com, @hotmail.com, @gmail.com, etc) or the account that came with your internet service account (@att.net, @comcast.net, etc,) the email address itself can convey some additional, less than positive information to the reader or your emails. I recently received… Continue reading

Planning Your First Five Pages

Planning Your First 5 Pages

Designing your website can be almost as complicated as designing your house. You want everything perfect when you launch. Of course, before that you’ll want to figure out what perfect is. Looking at other websites, getting input from friends and family, playing with color schemes… Continue reading

Choose the Long-Tail Keywords You Use

Long-Tail Keywords

You want more web surfers reading your website, right? We all do. Otherwise we wouldn’t be spending all this time putting stuff on the internet. Last week we talked about how the first step to building a following was to create great content. Let’s dive… Continue reading

SEO Isn’t Magic

You want people to find your website when they use search engines, right? And you want to come up on that coveted first page or, better yet, near the top of the first page, right? While SEO, or Search Engine Optimization, isn’t a magic pill… Continue reading

Brainstorming Your Domain Name

Domain Name Brainstorming

So you’re ready to launch your website but coming up with that perfect domain name that isn’t already taken continues to elude you, eh? Join the club. Year-over-year the number of registered domains grows by about 7%. That means that by this time next year,… Continue reading

7 Tips for Selecting Your Domain Name

Hello My Domain Name Is

Thinking up a great domain name is easy. Of course, with the nearly 275 million existing domain names, finding one that hasn’t already been taken … well, that’s a lot harder.  But good domain names are still out there. It just takes a little time… Continue reading