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Tag Archives: Blogging

Flex Your Muscles with Google’s Site: Operator

Google’s site: operator has been since, more or less, Google began. Basically, this option allows you to search for text on one specific site. However, we’ll see in a minute that it does a whole lot more, especially for you as a small business or organization… Continue reading

Two Spaces After a Period – It’s Time to Stop

It’s New Year’s Day 2015 as I write this. The roads in Lubbock covered in a sheet of ice and my wife taking a nap on the couch, so I’m editing my book for a second printing and I realized that I’ve made a huge… Continue reading

Testimonials Supercharge Your Marketing


Testimonials add power to website and shift your marketing efforts into overdrive. Just as downshifting a hot rod and punching the gas boosts the speed of the car, testimonials boost the rest of your marketing efforts by leveraging social proof. It’s human nature to follow… Continue reading

My Three Favorites Places to Buy Images

Shutterstock Free Image

As much as I love free stuff, sometimes there’s just no way around it … I have to buy an image. I’ll get a design or layout concept stuck in my head and I just can’t pull away from it even though I cannot find… Continue reading

Turn Quotes Into Engaging Images

If a picture is worth a thousand words, what is a picture of words worth? I’m not sure, but it’s certainly worth the effort to make that picture using one of these four simple tools. Last week we covered sources for free photos and images… Continue reading

6 Ways to Get Engaging & Free Photos

You’ve written a great blog post and you’re just about to click “Publish” when you remember, “I need an engaging photo to go with this brilliant article!” That’s right, you do. Because no matter how great the article is, without an eye-catching image to go… Continue reading

Tags & Categories

Tags and categories are great tools for organizing your blog posts but the big question are … what in the heck are they? And how do I use them? Over the weekend while speaking to a group of authors in Amarillo, TX, those questions came… Continue reading

Choose the Long-Tail Keywords You Use

Long-Tail Keywords

You want more web surfers reading your website, right? We all do. Otherwise we wouldn’t be spending all this time putting stuff on the internet. Last week we talked about how the first step to building a following was to create great content. Let’s dive… Continue reading

SEO Isn’t Magic

You want people to find your website when they use search engines, right? And you want to come up on that coveted first page or, better yet, near the top of the first page, right? While SEO, or Search Engine Optimization, isn’t a magic pill… Continue reading

Instagram: It’s Not Just for Selfies

Getting visual with your small business is a great way to turn eyes onto your product. Launching an Instagram campaign provides a fun and free way to get engage your customers with visual content and not just boring text. Yes, boring. Come on, you can… Continue reading