What is It?
In the past, having a professional web presence was a daunting and extremely expensive endeavor for small businesses and organizations.
Today, more than ever, having a website for your business is not a luxury, it's a necessity. From new houses and cars to sweaters for dogs, people "Google it" first and ask questions later. If your business, non-profit, charity, or even club doesn't have a website, you're losing out to organizations that do.
15 Minute Mondays is a simple, step-by-step program that will help you develop the skills, tools, and confidence to quickly and effectively create and maintain your own thriving, professional website. Additionally, in just 15 minutes a week, you'll be able to maintain and promote your website, thereby promoting your business and outshining your competition.
How Does it Work?
There are really just three steps:
- Have a website
- Keep it fresh
- Tell the world
Having a website doesn't mean hours and hours of work. With today's online tools and services, a professional website is easy to put together and will take little more than an evening or afternoon. WordPress, Blogger, and a slew of other CMS (Content Management System) engines make short work of setting up your website.
Keeping it fresh involves staying with your website every week and updating the content. This keeps your site active and builds a strong keyword list for the search engines, which helps people find you.
Telling the world is important because the "build a better mousetrap" adage doesn't apply on the internet. From social media and email to plain old stationary and business cards, you have to let the world know to beat a path to your door.